Email Market Share Trends

πŸ“ˆ Calculated from global open metrics reported by Litmus


Current Market Share Breakdown

Updated thru December 2018

Top 10 Email Clients

1

Apple iPhone

29%

▲ 1%

2

Gmail

27%

▲ 1%

3

Apple iPad

9%

▼ 2%

4

Outlook

8%

▲ 2%

5

Apple Mail

8%

▲ 1%

6

Yahoo! Mail (+ AOL Mail)

6%

▲ 4%

7

Samsung Mail

3%

▼ 2%

8

Outlook.com

2%

▼ 2%

9

Google Android

2%

▼ 1%

10

Windows Live Mail

1%

-

Environment Market Share

Gmail-adjusted to 75% mobile opens (What's this?)

  • Desktop
  • Mobile
  • Webmail
  • Gmail Image Cache

Rendering Engine Market Share

  • WebKit
  • Gmail
  • IE/Word
  • Yahoo! Mail
  • Outlook Web App
  • Other

Responsive Email Support
Market Share

  • Yes
  • No

Interactive Email Support
Market Share

  • Yes
  • No

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25,000,000,000

email opens and counting...


Email Client Market Share

Notes: In 2017, Samsung Mail started to be tracked independent of Google Android. Gmail caches images, thus we are unable to differentiate between Gmail mobile and webmail opens (they report 75% of their now 1B+ users are on mobile).


Environment Market Share


Rendering Engine Market Share


Responsive Email Support Market Share

Desktop

βœ… AOL Mail

βœ… Apple Mail

❌ IBM Notes

βœ… Outlook 2000-2003 (Windows)

❌ Outlook 2007-2016 (Windows)

βœ… Outlook for Mac

βœ… Thunderbird

❌ Windows 10 Mail

βœ… Windows Live Mail

Mobile

βœ… Android Native Email App < 4.4

❌ Android Native Email App > 5.1+

βœ… BlackBerry

βœ… Gmail App (iOS + Android)

❌ Gmail App (iOS + Android POP/IMAP account)

βœ… Inbox by Gmail (iOS + Android)

βœ… iOS Mail

βœ… Outlook App (iOS + Android)

βœ… Sparrow

βœ… Yahoo! Mail (iOS)

❌ Yahoo! Mail (Android)

Webmail

❌ AOL Mail

βœ… Gmail

βœ… Inbox by Gmail

❌ Outlook.com

❌ Office 365

βœ… Yahoo! Mail


Interactive Email Support Market Share

Desktop

❌ AOL Mail

βœ… Apple Mail

❌ IBM Notes

❌ Outlook 2000-2003 (Windows)

❌ Outlook 2007-2016 (Windows)

βœ… Outlook for Mac

βœ… Thunderbird

❌ Windows 10 Mail

❌ Windows Live Mail

Mobile

βœ… Android Native Email App < 4.4

❌ Android Native Email App > 5.1+

❌ Gmail App (iOS + Android)

❌ Gmail App (iOS + Android POP/IMAP account)

❌ Inbox by Gmail (iOS + Android)

βœ… iOS Mail

❌ Outlook App (iOS + Android)

❌ Yahoo! Mail (iOS + Android)

Webmail

❌ AOL Mail

❌ Gmail

❌ Inbox by Gmail

❌ Outlook.com

❌ Office 365

❌ Yahoo! Mail

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Get updated email market share trends delivered to your inbox at the start of every month.