Email Market Share Trends
📈 Calculated from global open metrics reported by Litmus
Current Market Share Breakdown
Updated thru December 2018
Top 10 Email Clients
1
Apple iPhone
29%
▲ 1%
2
Gmail
27%
▲ 1%
3
Apple iPad
9%
▼ 2%
4
Outlook
8%
▲ 2%
5
Apple Mail
8%
▲ 1%
6
Yahoo! Mail (+ AOL Mail)
6%
▲ 4%
7
Samsung Mail
3%
▼ 2%
8
Outlook.com
2%
▼ 2%
9
Google Android
2%
▼ 1%
10
Windows Live Mail
1%
-
Environment Market Share
Gmail-adjusted to 75% mobile opens (What's this?)
- Desktop
- Mobile
- Webmail
- Gmail Image Cache
Rendering Engine Market Share
- WebKit
- Gmail
- IE/Word
- Yahoo! Mail
- Outlook Web App
- Other
Responsive Email Support
Market Share
- Yes
- No
Interactive Email Support
Market Share
- Yes
- No
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25,000,000,000
email opens and counting...
Email Client Market Share
Notes: In 2017, Samsung Mail started to be tracked independent of Google Android. Gmail caches images, thus we are unable to differentiate between Gmail mobile and webmail opens (they report 75% of their now 1B+ users are on mobile).
Environment Market Share
Rendering Engine Market Share
Responsive Email Support Market Share
Desktop
✅ AOL Mail
✅ Apple Mail
❌ IBM Notes
✅ Outlook 2000-2003 (Windows)
❌ Outlook 2007-2016 (Windows)
✅ Outlook for Mac
✅ Thunderbird
❌ Windows 10 Mail
✅ Windows Live Mail
Mobile
✅ Android Native Email App < 4.4
❌ Android Native Email App > 5.1+
✅ BlackBerry
✅ Gmail App (iOS + Android)
❌ Gmail App (iOS + Android POP/IMAP account)
✅ Inbox by Gmail (iOS + Android)
✅ iOS Mail
✅ Outlook App (iOS + Android)
✅ Sparrow
✅ Yahoo! Mail (iOS)
❌ Yahoo! Mail (Android)
Webmail
❌ AOL Mail
✅ Gmail
✅ Inbox by Gmail
❌ Outlook.com
❌ Office 365
✅ Yahoo! Mail
Interactive Email Support Market Share
Desktop
❌ AOL Mail
✅ Apple Mail
❌ IBM Notes
❌ Outlook 2000-2003 (Windows)
❌ Outlook 2007-2016 (Windows)
✅ Outlook for Mac
✅ Thunderbird
❌ Windows 10 Mail
❌ Windows Live Mail
Mobile
✅ Android Native Email App < 4.4
❌ Android Native Email App > 5.1+
❌ Gmail App (iOS + Android)
❌ Gmail App (iOS + Android POP/IMAP account)
❌ Inbox by Gmail (iOS + Android)
✅ iOS Mail
❌ Outlook App (iOS + Android)
❌ Yahoo! Mail (iOS + Android)
Webmail
❌ AOL Mail
❌ Gmail
❌ Inbox by Gmail
❌ Outlook.com
❌ Office 365
❌ Yahoo! Mail
⚠️ Never miss major market share updates
Get updated email market share trends delivered to your inbox at the start of every month.